Both, and the split matters. Creatio AI Studio, which arrived with the 10x release in July 2026, manages the agent lifecycle inside the platform: instructions in the Prompt Agent Designer, multi-step processes in the Workflow Agent Designer, plus policy, approvals, execution monitoring and an audit trail. If the work is CRM work it belongs there, and we configure it for you.
Where the work runs outside Creatio we build on Google Vertex AI and connect back over Model Context Protocol (MCP) or REST. Either way the agent is scoped to one task and grounded in your live records — a generalist chatbot pointed at a CRM schema misreads it and exposes data nobody meant to share.
One caveat: Creatio AI Studio ships with the 10x release. On an earlier version, adopting it means planning an upgrade, and we scope that in Discovery rather than leaving you to find it later.