The logo, in the files you need.

Rules, briefly

• Use the version made for your background: the reversed files on dark, the standard files on light. Do not recolour either.
• Keep the mark and the wordmark in the proportions supplied; do not separate the wordmark from the mark or set the name in another typeface.
• Below 40 pixels use the mark alone. The name is Kewl Consulting Inc.; in running text, Kewl Consulting or Kewl.
• Leave clear space around the logo of at least the mark’s own width, and do not place it on a photograph or a busy pattern.

Lockups

• 
  Horizontal lockup, for dark groundsSVG, Horizontal lockup, for dark groundsPNG, Horizontal lockup, for dark grounds, 2×PNG 3×, Horizontal lockup, for dark grounds
• 
  Horizontal lockup, for light groundsSVG, Horizontal lockup, for light groundsPNG, Horizontal lockup, for light grounds, 2×PNG 3×, Horizontal lockup, for light grounds
• 
  Stacked lockup, for dark groundsSVG, Stacked lockup, for dark groundsPNG, Stacked lockup, for dark grounds, 2×PNG 3×, Stacked lockup, for dark grounds
• 
  Stacked lockup, for light groundsSVG, Stacked lockup, for light groundsPNG, Stacked lockup, for light grounds, 2×PNG 3×, Stacked lockup, for light grounds

Marks

• 
  Mark, for dark groundsSVG, Mark, for dark groundsPNG, Mark, for dark grounds, 2×
• 
  Mark, for light groundsSVG, Mark, for light groundsPNG, Mark, for light grounds, 2×
• 
  One-colour mark, whiteSVG, One-colour mark, white
• 
  One-colour mark, blackSVG, One-colour mark, black
• 
  Small-size mark, for dark groundsBelow 40 pxSVG, Small-size mark, for dark grounds
• 
  Small-size mark, for light groundsBelow 40 pxSVG, Small-size mark, for light grounds

Motion

The mark as an animated SVG. The animation is inside the file, so it plays from an image tag or a slide with no script, and stops for anyone who has asked their system for less motion. The previews below are still until you press Play; Signal and Loop repeat, so use them only where the host offers a pause.

• Play
  Cascade, for dark groundsAssembles once — title cards, email headersSVG, Cascade, for dark grounds
• Play
  Cascade, for light groundsAssembles once — title cards, email headersSVG, Cascade, for light grounds
• Play
  Signal, for dark groundsAmbient wave, loops — a hero, an idle screenSVG, Signal, for dark grounds
• Play
  Signal, for light groundsAmbient wave, loops — a hero, an idle screenSVG, Signal, for light grounds
• Play
  Loop, for dark groundsAssembles, holds, repeats — loading states, booth screensSVG, Loop, for dark grounds
• Play
  Loop, for light groundsAssembles, holds, repeats — loading states, booth screensSVG, Loop, for light grounds

Colours and type

Read from this site’s own stylesheet when the page is built, so these are the values the site uses today. For the logo, use the files above rather than these values.