Social media is the digital equivalent of word-of-mouth on the Internet. Use it to increase your visibility, reach a broader audience, and turn interest into customers.
Some of the biggest benefits of social networking for businesses are lead generation, keeping up with your industry, and monitoring the online conversations about your company.
Much of the decision making power is now in the hands of customers. Marketing is no longer about selling. That may still be the end result, however, to get there you need to work on releationships.
Knowing what social media options will work best for you, whether you are business to business, or business to consumer, is the key to making social media work effectively for you.