Business Content

Business Content – What’s Considered Strong?

Writing ‘good’ content, especially for business, needs to have flawless grammar and a highly professional tone, right? And, hiring a qualified writer should take care of creating content for a professional website, agreed?

 

Well, if that were to be the case, traffic generating sites would be ruled by Grammar Nazis. But the most attention-grabbing sites belong to creative content makers. While creating business content, the focus should not be on things such as sentence structure or vocabulary-rich words. Rather, the spotlight must be set on the subject matter of the content, and on the factors which appeal to a larger part of your target audience.

 

Keep the following mantras in mind while developing good website content:

Research… and then write

To start your research, check the websites publishing popular content related to your field. Study the structure and presentation techniques they use. Spend a little time on the comments left by the visitors on these sites. Check what they liked and what they didn’t. Also, keep an eye on the most recent news and widely discussed issues related to the topic you want to include in your content.

 

Know thy audience well

Who’s your audience? Which section of the crowd is your product meant for? Let’s say the product for which you are building the content is for teenagers. Think about the way teenagers talk. They keep things short, and mix them with slangs. To grab their attention, speak their language. But remember, using foul language and using popular slangs are two different things. Present your content in a conversational tone and speak your audience’s language.

 

Spark some energy

Writing impressive content is good, but making your readers (site visitors) get into action is called excellence. If your web content is for holiday destinations, then the writing must first make the reader ‘see’ the destinations. Second, they should long for visiting the destinations. And third, the content should provide them simple ways of reaching the destination, and give a gentle push to work out things faster for stepping outside the door.

 

It might not be easy in the first go, but as you begin writing for your website, you’ll be able to come up with your own methods and tricks.

 

 

Diana Llorente

Diana Llorente


Diana Llorente, president of Kewl Consulting Inc.. Diana helps businesses improve the effectiveness of how they relate to their internal and external customers with first-class business solutions. She is known for her expert advice in guiding clients in CRM, Internet strategies, web development and project management. To know more about Diana Llorente, go to http://dianallorente.com/

Connect with Diana Llorente at LinkedIn

How to Make A Person Look Like A Team of 100

How to Make 1 Person Look Like a Team of 100

You often see large corporate houses proudly mention their employee force. ‘We are a company of 2000 employees’ or ‘We have 900 professionals working…’ And so on. You get the picture. Now, this is fine when advertising for customers, highlighting the vastness of your organization. But as entrepreneurs or as leaders of business industries, do you really feel the strength when saying numbers? Experienced leaders have always taken pride in nurturing their teams. They train people with such distinct qualities and ways that each person gives the productivity of 100 people. Too far-fetched? Not really. Keep reading on to find out some good old practices which still yield results.

 

Today’s business models, processes and policies add too many restrictions on employees. Most of the times, they are well-aware of what NOT to do, rather than work towards what CAN be done.

 

Of course, you might be spending good money to train your managers, conducting in-house events like reward-n-recognition programs – to boost motivation, performance, and team-bonding. But are those ways really effective?

Here’s what you need to do, to empower your employees for becoming ultimate resources:

  1. Allow freedom: Don’t let your managers appear as mere management puppets. They need to be a leader-figure for their team. Give them the space and the opportunity to take decisions which are not primarily focused only to please you as a boss. Guide them, share best practices, and most importantly – keep room for marginal errors and learning activities.
  2. Feedback: Make your feedback sessions productive, not a lecturing session. Get them to point out their areas of weakness, and work with them to create plans for improvement.
  3. Reward and… consequences: We all know how to reward employees when they meet targets but what about when they just stay stagnant on average performances? Never encourage stagnant performance. Many mistake it for consistency. It’s not. Your employees need to excel. Be transparent when you aren’t happy with performances. Show them how warmly you treat the achievers in your organization. They need to strive for becoming achievers.
  4. Risk-takers: Give opportunities to calculated risk-takers. These are the ones who might someday be a skilled MD or a VP of your overseas branch. They are the heavy-weight champions. Involve them in projects which demand for initiatives and strategies.

 

Adding technology and boosting infrastructure is a must. But the true progress and accomplishments of organizations lie with the efficiency, dedication and commitment of strong employees.

 

 

Diana Llorente

Diana Llorente


Diana Llorente, president of Kewl Consulting Inc.. Diana helps businesses improve the effectiveness of how they relate to their internal and external customers with first-class business solutions. She is known for her expert advice in guiding clients in CRM, Internet strategies, web development and project management. To know more about Diana Llorente, go to http://dianallorente.com/

Connect with Diana Llorente at LinkedIn